Director of Sales

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An Industry First

For the first time, consumers are actually choosing to watch, share, and evangelize video advertising. Brand marketers need a way to quantify the resulting Earned Media. Visible Measures’ video metrics are the first in the industry to provide visibility across paid, owned, and Earned Media performance that have been vetted, audited, and approved by the Media Rating Council.

Job Opening: Director of Sales

The Director of Sales will represent and sell the entire VMC sales portfolio. The person filling this role will be responsible for developing assigned markets; growing and increasing revenues from high potential prospects and existing accounts. Their primary responsibility will be to achieve stated product revenue goals by applying audience based solutions to meet or exceed their clients’ needs. They will work with the primary client contact to develop, present, close and execute client solutions across the portfolio. This individual will be an experienced field sales representative with digital and/or media knowledge. The candidate should possess good communication skills (oral and written) as well as the ability to exceed specific activity metrics and revenue goals. Primary method of customer contact will be sales calls as well as phone calls and emails.



  • Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire VMC
  • Responsible for growing business with existing accounts and diversifying client spend to entire product
  • Responsible for growing business from new
  • Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated
  • Will collaboratively work with the primary client contact to develop, present, close and execute audience based solutions across the portfolio. Communicate specific product specifications and processes to clients and internal partners to insure quality and timely execution of purchased
  • Work to identify and qualify customers and prospects having significant revenue generation potential for
  • Evaluate product offerings against customer’s needs, budget and competitors’
  • Consistently meet or exceed management defined activity, revenue and product goals. Exceed monthly revenue
  • Demonstrate a level of digital competency and aptitude in new digital media including:
    • Mobile media (buying, planning and reporting tools)
    • Social media (buying, planning and reporting tools)
    • Video/Audio (buying, planning and reporting tools)
    • Digital Services
    • Demonstrated ability to keep abreast of new digital technology and the application to clients’
    • Frequent local travel
  • Meet management and/or process defined
  • Demonstrate focused daily
  • Demonstrate an understanding of the VMC business
  • Demonstrate an understanding of and remain current with the online media market.


Training & Development

  • May assists Sales managers to develop other account executives in either digital or print knowledge, depending upon own expertise; and/or sells
  • May assist with training new AE’s on the product portfolio and positioning of ad


Qualifications Education

High School Diploma or equivalent experience.

Bachelor’s degree in Marketing, Advertising, a related field, preferred.



  • Minimum of 3-years advertising/sales experience with preference for 5 or more
  • Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing
  • Media sales industry knowledge
  • Prior traditional advertising sales experience, a



Additional Requirements

  • Demonstrated record of success in a goal oriented, highly accountable environment.
  • Demonstrated record of success cold calling for new
  • Superior sales and phone skills, excellent verbal and written communication
  • Ability to work independently and effectively as part of a
  • Must be able to work in highly collaborative
  • Solid ability to identify new revenue opportunities
  • Excellent analytical
  • Strong organizational skills with an attention to detail
  • Strong customer service skills providing quick response time and accurate issue
  • Results-driven and highly
  • Self-directed, motivated, and with exceptional multi-tasking
  • Understands and remains current on all print and online media products and
  • Demonstrable computer knowledge required


About Visible Measures

Visible Measures is the leader in Content Advertising. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi,

and Condé Nast. At Visible Measures, you’ll work with the industry’s most talented, energetic, innovative, and hard-working individuals in creating an once-in-a-lifetime opportunity.

Come Work With Us!

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