Posts by Tom Dondero

COME SEE US IN PERSON AT THE NYC CAREER FAIR ON 8/18!

Posted by on Jul 27, 2016 in Job Postings

COME SEE US IN PERSON AT THE NYC CAREER FAIR ON 8/18!

10:00 AM to 3:00 PM Holiday Inn Midtown 57th Street 440 West 57th Street

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MLB ADVANCED MEDIA POSITIONS AVAILABLE

Posted by on Jul 27, 2016 in Job Postings

MLB ADVANCED MEDIA POSITIONS AVAILABLE

Vice President of Integrated Marketing Vice President of Strategic Planning Strategic Planner For more information or to submit a resume, please email tomd@mindfulCS.org

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Account Manager

Posted by on Jun 14, 2016 in Job Postings

Account Manager

An Industry First For the first time, consumers are actually choosing to watch, share, and evangelize video advertising. Brand marketers need a way to quantify the resulting Earned Media. Visible Measures’ video metrics are the first in the industry to provide visibility across paid, owned, and Earned Media performance that have been vetted, audited, and approved by the Media Rating Council. Job Opening: Account Manager Visible Measures is looking for a passionate Account Manager to aide in supporting their growing client base.  The Account Manager will be responsible for developing long-term relationships with a portfolio of assigned clients through strategic proposal creation and live campaign management.  The ideal Account Manager has a solid understanding of the digital video space and has strong customer service and campaign management skills.   Responsibilities Primary responsibilities for this position include but are not limited to: Act as the lead point of contact for all pre-sale strategy and post-sale campaign management tasks for assigned clients Create client-focused solutions based on client needs and strong understanding of VMC product suite Collaborate closely with Sales team to develop strong client relationships and identify growth opportunities within territory Partner with internal Campaign Management team to ensure successful execution and delivery of live campaigns Monitor campaign performance and provide optimization strategies, data insights and key learnings to client Conduct primary and secondary research to respond to client inquiries, develop POVs, and prepare strategic proposals Function as an internal expert for proposal and campaign management best practices, providing insight into VMC product suite and usage for campaign effectiveness Requirements Minimum 2 years in a client services, strategy, or account management role Digital experience a must; video experience a major plus Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment Strong multi-tasking, analytical and problem solving skills Strong verbal and written communication skills; comfortable in a client facing role Proficient in Microsoft Office suite BA/BS degree or equivalent required   About Visible Measures Visible Measures is the leader in Content Advertising. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast. At Visible Measures, you’ll work with the industry’s most talented, energetic, innovative, and hard-working individuals in creating an once-in-a-lifetime opportunity. Come Work With...

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Director of Sales

Posted by on Jun 14, 2016 in Job Postings

Director of Sales

An Industry First For the first time, consumers are actually choosing to watch, share, and evangelize video advertising. Brand marketers need a way to quantify the resulting Earned Media. Visible Measures’ video metrics are the first in the industry to provide visibility across paid, owned, and Earned Media performance that have been vetted, audited, and approved by the Media Rating Council. Job Opening: Director of Sales The Director of Sales will represent and sell the entire VMC sales portfolio. The person filling this role will be responsible for developing assigned markets; growing and increasing revenues from high potential prospects and existing accounts. Their primary responsibility will be to achieve stated product revenue goals by applying audience based solutions to meet or exceed their clients’ needs. They will work with the primary client contact to develop, present, close and execute client solutions across the portfolio. This individual will be an experienced field sales representative with digital and/or media knowledge. The candidate should possess good communication skills (oral and written) as well as the ability to exceed specific activity metrics and revenue goals. Primary method of customer contact will be sales calls as well as phone calls and emails.   Responsibilities Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire VMC Responsible for growing business with existing accounts and diversifying client spend to entire product Responsible for growing business from new Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated Will collaboratively work with the primary client contact to develop, present, close and execute audience based solutions across the portfolio. Communicate specific product specifications and processes to clients and internal partners to insure quality and timely execution of purchased Work to identify and qualify customers and prospects having significant revenue generation potential for Evaluate product offerings against customer’s needs, budget and competitors’ Consistently meet or exceed management defined activity, revenue and product goals. Exceed monthly revenue Demonstrate a level of digital competency and aptitude in new digital media including: Mobile media (buying, planning and reporting tools) Social media (buying, planning and reporting tools) Video/Audio (buying, planning and reporting tools) Digital Services Demonstrated ability to keep abreast of new digital technology and the application to clients’ Frequent local travel Meet management and/or process defined Demonstrate focused daily Demonstrate an understanding of the VMC business Demonstrate an understanding of and remain current with the online media market.   Training & Development May assists Sales managers to develop other account executives in either digital or print knowledge, depending upon own expertise; and/or sells May assist with training new AE’s on the product portfolio and positioning of ad   Qualifications Education High School Diploma or equivalent experience. Bachelor’s degree in Marketing, Advertising, a related field, preferred.   Experience Minimum of 3-years advertising/sales experience with preference for 5 or more Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing Media sales industry knowledge Prior traditional advertising sales experience, a     Additional Requirements Demonstrated record of success in a goal oriented, highly accountable environment. Demonstrated record of success cold calling for new Superior sales and phone skills, excellent verbal and written communication Ability to work independently and effectively as part of a Must be able to work in highly collaborative Solid ability to identify new revenue opportunities Excellent analytical Strong organizational skills with an attention to detail Strong customer service skills providing quick response time and accurate issue Results-driven and highly Self-directed, motivated, and with exceptional multi-tasking Understands and remains current on all...

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Your Resume Sucks

Posted by on Apr 25, 2016 in Must Reads

Your Resume Sucks

Question:  Would you like your first interactions with prospective hiring managers be through them reading your resume and looking like this:                     Or this:                         Of course not.  So why keep adding to your old, stale resume with each new position you obtain.  Even recent grads who took a resume building class learned from someone not in our business and has probably not read hundreds upon hundreds of resumes, good and bad, and taken the time to really understand the important keys.  Trust me, I’ve seen these pieces of shit.  And I’ve also seen the reformatted, rather than thoughtfully re-written, pretentious resumes done from the so called Professional Resume Writers. You have about 5-7 seconds to get HR recruiters and hiring managers, (and me) to become interested in your resume, and they will typically scan it for only another 25 seconds after that.  UNLESS you have a very well organized, concise, and pleasing to the eye document that tells your story without 78 bullet points, your unrelated skills, and a self proclaimed list of cliche descriptors, you are not going to have a first good impression.  Just like a 58 page deck. . .the more you try to present, the less that gets absorbed.  A well written, to the point resume will get more of it read than one with two pages of small margins, small fonts, and small talk. And yes, many of us are senior and know enough people that our names will be recognized and our resumes be walked in with a, “you gotta see this person,” but you still want to make it easy for the exec on the other side of the table to get a quick understanding of your value.  If you can do their job for them by clearing out all of the bullshit and buzz words (most of them, at least), they will immediately have a better impression of you, not to mention the insight that you can communicate clearly and succinctly. Send me your resume to tomd@mindfulCS.org for a free unadulterated...

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